Market Research and Consulting

Clever Lines is a services company specializing in market research and business consulting, established in 2001.
We carry out a wide range of projects, including research into new concepts of products and services for their launch on the market or the control of points of sale to evaluate the quality of customer services, as well as the preparation of strategic plans or the design of company marketing channel policies.



Projects related to the core business of a company or its “way of doing things”. These are far-reaching programs, the impact of which affects all areas of the company -both internal and external- and is sustained over several years.


Projects that deal with any aspect relating to the sales organization of the company. From reviews of commercial policies or distribution network operating systems to analyses of the impact that their activities have on customer satisfaction and loyalty.


Focused on the HR factor of the company and how to increase their effectiveness and contribution. From professional profiling or the design of competency-based management systems, up to the review of org charts or development of training programs.


Projects within this category cover a range of engagements. From strategic ones such as the IT Master Plan, or the assessment and implementation of ERP & CRM systems to more tactical projects such as database management or the development of applications to support business processes.



Projects focused on systems that give support to the operation of the business. Usually, they include the design and improvement of the operating procedures of the company and also those related to the resources used to run the business (Manufacturing, Sales, Customer Service, Finance, Back Office, etc.).


The goal here is to optimize the financial resources of the company, its profitability and control. Starting from a financial and economic diagnostic of the company, we identify improvement opportunities for this area. Then we design and implement action plans in order to optimize the financial management of the company.


Although many different market research techniques exist, at Clever Lines we basically use three research methodologies:



Elia Rodríguez, journalist of esRadio – Libertad Digital, interviews Guillermo Moro, Founding Partner of Clever Lines.



Both the way in which they approach situations and break them down for analysis and the processes they use to present proposed improvements are extremely rigorous and professional. The consultants and partners from Clever Lines who have worked on projects for our company have always offered professional reliability and competence of the highest order.

Manuel Echánove.

In the many market research studies Clever Lines has carried out for the bank, the firm has always gone further than simply compile information. The way it transforms data into key ideas, and these ideas into implications and recommendations for business management, are an added value that we appreciate very highly.

Angel de León.

The consultants and partners from Clever Lines we have worked with are experienced and seasoned professionals who have worked in line positions before working in consultancy. This is an important differential factor because it allows them to carry out rigorous analyses and diagnoses and also offer highly practical recommendations.

Agustín Benjumeda.

We are totally satisfied with the work that Clever Lines has done for us because they have always exceeded our expectations, and this is largely due to the personal involvement of the company's partners and consultants.

Masha Azran.

The specific characteristics of our business, involving many clients and collaborators worldwide, increase the challenges for management. Clever Lines has helped us develop pioneering tools that make decision-taking easier and help us in management tasks. Innovation is one of Clever Lines' clearest assets.

Pedro Saro.

It is normally difficult for a small or medium-sized firm to have access to quality external professional counseling. Our experience with Clever Lines has been very good because they have helped us focus and resolve certain key challenges for our business and at a reasonable cost for a company like ours.

Severino Blanco.